I think I’m a relatively even tempered person. I have my likes and I have my dislikes but for the most part, I think I’m a fairly optimistic, upbeat person. For example, I know I hate shopping but I do do it. I just do it my way which includes the occasional online shopping trip at trusted websites.
I get regular emails from different stores and on this particular day, I decided to visit one website (which shall remain nameless since I have no intention of drumming up any awareness or business for them) because it was a brand I trusted and it had a really good sale.
I was in a pretty good mood until I got to the website. Now I KNOW I’m a techno turtle (Have you seen our Facebook page? I’m hardly ever there) but I know my way around technology and I KNOW how to use websites. This company’s website is by far the WORST shopping site I have ever been to. Press a button or a link on the website: it just hung and did NOTHING. Press the ‘next’ button to see more options: again NOTHING. Try to add to my shopping cart: again, nothing. Tried to use their filter system to customize the sizes that I wanted to search for and it took about 3, 4 clicks for it to even register that I’d clicked it.
Now, before you tell me that I might have been going too quickly for the website to handle I wasn’t. It also wasn’t my computer given that I was patient enough to try it on 2 different computers at 2 different locations and the website was a total disappointment on both attempts. I was even savvy enough to try the website using Google Chrome, IE, and Firefox. Nothing worked to make the process smoother.
So, what did I do?
I hit the customer feedback button (go figure THAT worked) and expressed my utter disappointment with the company’s online shopping website. I didn’t buy anything from the company despite the good deals. I can also tell you this: I’m never shopping from that online shopping site ever again. I’ve also removed myself from their subscription list. They may have good deals but there is no way I’m putting up with that hassle. I’d much rather keep my hard-earned consumer dollars safely in my pocket away from THEM. After all, the whole reason for shopping online is because I can’t be bothered with the chaos that often happens in the shopping malls. Online shopping should be seamless and hassle-free. I showed my daughter the feedback I provided to the company and then hit ‘send’.
Bet you’re all curious which site it was, aren’t you? Well, I’m not telling because like I said earlier, I can’t even be bothered to give them bad publicity. They don’t deserve it.
So, why make this post?
I think it’s important for us consumers to speak up when we like something and when we don’t like something. I think it’s important to let them know without being nasty since you know customer service is likely the first to receive the feedback and they didn’t do anything to you. So, I was honest about my disappointment and objective with my feedback about all the aspects that went wrong.
I don’t really care if they do anything with my feedback. They can keep their website as it is. It makes no difference to me since I won’t be going back so I won’t know if they make any improvements or not. However, if they’re smart, they’ll think carefully about what I said because if I can get this aggravated, others will too.
Thought for the day: next time you get a really great product, let the company know. Likewise, if something really bothers your consumer brain, let the company know too. It really is the only way to keep our consumer world running smoothly.
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