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Mar 30, 2014

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It is time to do a makeup review. I don’t do many of them because quite frankly, I don’t step out of my comfort zone much when it comes to makeup.

Have you heard of Pure Anada Natural mineral foundation? For the longest time, I’ve stared at the makeup at my local health store but it’s hard to venture into new territory. I mean, how do I even know if something new will match my skin tone or if my skin will react to it or if it just makes me look more haggard?

Thanks to the staff at the store, I picked up the Pure Anada Natural mineral foundation. She found the shade that best matched my skin tone and raved about Pure Anada so I took a leap of faith.

Product Review: What ingredients are in Pure Anada Natural mineral foundation?

So, what ingredients go into the Pure Anada Natural mineral foundation? Here’s the ingredient list: mica, titanium dioxide, zinc oxide, silica, boron nitride, iron oxides, ultramarines.

My thoughts on this?

Well, I’ll be honest, I’m torn. Lately, there’s been so much talk about titanium dioxide that I can’t quite think straight. It seems to be in so many different things, from food to makeup to toothpaste (just noticed it on a tube of Arm and Hammer) and yep, it’s in the Pure Anada Natural mineral foundation.

I get that makeup isn’t simple and natural. It can’t be. I understand that so if I’m going to use makeup, I’m mindful to pick my battles and look for products that aren’t as gunky as it could be.

Perfect example, a long while ago, I did a review on the MAC mineralize concealer. Did it contain titanium dioxide? Yep it did but it also had a million other ingredients, far more than what you see here in the Pure Anada Natural mineral foundation. I have no idea what most of those ingredients are but one thing is for sure, there’s a lot more of them in the MAC product than there is in the Pure Anada Natural mineral foundation.

Product Test: is the Pure Anada Natural mineral foundation any good?

At the time of this makeup review, I’ve been using the Pure Anada Natural mineral foundation for a good few months. That’s plenty of time to find out if it’s working for my skin or not.

The Pure Anada Natural mineral foundation is a loose powder foundation which I’m not used to. I learned over the past few months how to use my brush, to give it a good tap for the right amount of powder foundation, and then to apply it evenly over my face. Now I’m a pro but rewind back a few months and I was a total mess. This isn’t a negative against the folks at Pure Anada but more of an overall comment.

I usually use my powder foundation as a final dust off to set my liquid foundation before applying whatever makeup I decide to use that day. In terms of coverage, Pure Anada Natural mineral foundation has worked really well. My skin feels a lot lighter and not as weighed down as it usually does with other brands and yet I’ve still got a very even flawless look. People that know me haven’t made any funny comments about my face which tells me that the shade of Pure Anada Natural mineral foundation that I picked is a good match for my skin tone. I haven’t had any breakouts so my skin certainly is happy with it. Overall, I’d say Pure Anada Natural mineral foundation is doing what it should be doing (thank goodness!).


After all this time, what are my thoughts about Pure Anada Natural mineral foundation? Let’s be clear, I really really really like it. I like how it feels on my face, I like the coverage, and I like that there are only a few ingredients in it.


Conflicted as I was, I decided to contact the folks at Pure Anada for input. What happened? Well, put it this way: I’ve contacted a lot of different companies over the course of my product review lifespan and not everyone is super informative or super helpful. Pure Anada responded quickly with a friendly responsive and lots of information. They sent me a long article of where they stood with titanium dioxide and how they’ve carefully chosen the ingredients to put into their makeup. At the end of the article, Pure Anada was very honest about their choices and also recognized that it’s impossible to please everyone, respecting the choices that we as individual consumers must make.

I can’t deny that there’s titanium dioxide in it. Then again, I can’t deny that there’s a lot of junk including titanium dioxide in other makeup products too. So, while I can’t change the fact that Pure Anada Natural mineral foundation has it, I recognize that it’s got significantly less garbage in it than a lot of other big box store brands. Given that I look like a raccoon on most days, makeup is a daily routine for me. So, I make conscious decisions to reduce the overall amount of junk in the lotion, shampoo, toothpaste, soap, and makeup that I use.

The choice is now yours. You now have to make a decision of what you want to put on your face.

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