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BHT. Are you eyeballs rolling to the back of your head yet? If you’re a regular ThingsThatWeDo.com reader, you know I’ve mentioned BHT on more than one occasion. I don’t like it, I shouldn’t have to like it, and it irks me that companies use it either in their packaging to quote ‘maintain freshness’ or add it directly to the product itself.
I mean, really, what part of my DNA was designed to consume BHT?
Anyhooooo…today’s rant and rave isn’t so much about BHT as it is about options.
We’re all entitled to like what we like and buy what we want to buy but it’s good to have options. That way, if you do make a purchase, it’s because you had the choice to do so not because you were limited in your options.
Case in point: Corn Flakes. We all know them, we’ve all had them at some point in our lives. Well, guess what? Some brands have BHT. Take a look at the ingredients in this box of Nature’s Path Organic Honey’d Corn Flakes.
You’ve got organic corn meal and/or organic yellow corn flour, organic granulated sugar cane juice, organic honey, sea salt. See any BHT? NOPE.
Now, I have no idea what this box of Nature’s Path Organic Honey’d Corn Flakes tastes like. I wasn’t in the mood to test out cereal so I left it at the grocery store but I’d buy it next time if I was in the mood for corn flakes. Sure, this brand has honey added to the corn flakes but there are other ones that have plain ol’ corn flakes without BHT.
Bottom line: as a consumer, we speak our minds with our dollars. Those dollars are hard earned (trust me, I know) which means we should be thoughtful about where we choose to spend those dollars. Sure, we all eat gunk sometimes but there does come a time where we have to think and ponder and BHT makes me seriously ponder.
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