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May
6
2015
May 6, 2015

thingsthatwedo.com - camino organic cane sugar

I’m attending a meeting at an offsite location. It’s a community meeting. It’s a busy place. It’s a big place but it’s really no different than many of the other meeting places that I’ve been to.

Time for a coffee. I’m not the only one that wants a coffee. I don’t think I need the coffee but hey, hot coffee is welcome even in warm weather.

Then I spot it.

Right there amidst the sea of coffee urns are packages not just of white sugar but of Camino Fair Trade cane sugar.

Wow, that’s a first.

Suddenly, I’ve got a big grin on my face and I take these photos of the Camino Fair Trade cane sugar. This is the first time in all the million meetings that I’ve attended where I see Camino Fair Trade cane sugar. To me, this isn’t just about Camino but it’s a shift in the consumer mindset.

Maybe just maybe, the world is slowly catching on that we have to be more mindful of the food choices we make for ourselves even when it applies to a small package of sugar that’s going into your coffee served at a public meeting. Companies like Camino make me happy because they offer consumers options.

Sure, I still use white sugar but I’m also more considerate of how much white sugar I use. While I’m not going to have gallons of Camino Fair Trade cane sugar in my coffee, having it available means I now have a stronger option to say ‘no’ to the white refined stuff and can choose something that is carefully made, is fair trade, and is certified organic.

thingsthatwedo.com - camino organic cane sugar

I mean, honestly, how many companies can make that kind of claim?

Today’s post is a shout out and a ‘kudos’ or virtual high five to all those companies out there, like Camino, that make my consumer life (and now my work life) that much more appealing.

This is turning out to be quite the meeting!

To learn more about Camino, visit their website by clicking here.

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