I’m a big fan of label reading. I don’t claim to understand everything I read (nutritionist I am not) but I try my best to navigate the ingredients and make purchases that make sense for my family. Occasionally, I’ll browse the aisles and ponder the varieties that intrigue my eye. My daughter does the same thing (an important life skill if you ask me).
During one particular trip to the grocery store, I decided to pick up the box of Froot Loops. I won’t lie, I’ve had the odd Froot Loop here and there. They’re sweet, they’re crunchy, and they are oh so colourful.
Have you ever taken a good look at a box of Froot Loops?
Let’s take a look at the list of ingredients: sugar, whole grain corn flour, wheat flour, whole grain oat flour, oat hull fibre, corn bran, modified potato starch, hydrogenated coconut and vegetable oil, colour, salt, natural flavour, BHT, Vitamins and Minerals: iron, niacinamide, zinc oxide, thiamine hydrochloride, d-calcium pantothenate, cholecalciferol (vitamin D3), pyridoxine hydrochloride, folic acid.
Well…that’s quite the list. Personally, I prefer sugar to fall a little lower on the ingredient list. Then there’s the whole ‘hydrogenated’ component and BHT shows up on the list as well.
I have a whole new perspective on Froot Loops.
Questions now fly through my brain: vitamins and minerals have been added in to Froot Loops but what about the sugar, the hydrogenated oils, and the BHT? Why not modify those aspects? What about reducing the sugar load?
I take a closer look at the packaging and I’m left with even more questions. The package tells me Froot Loops are ‘bursting with natural fruit flavours’.
‘Simply Good!’ and ‘No artificial flavours’ are also noted on the cereal box. So, the cereal is bursting with natural fruit flavours but I can’t see any fruits listed in the ingredient list but I do see the words ‘natural flavour’ so that must be where the natural fruit flavours are coming from, right?
With all the added vitamins and minerals, it’s no wonder that a 3/4 cup serving of Froot Loops gives you 25% iron, 20% vitamin D, 40% thiamine, 10% vitamin B6 and 10% zinc (of your daily intake).
Mind you, it also gives you 10 grams of sugar.
I need more coffee or a bigger brain to decipher all of this.
So, what’s the point of this post? No point really but perhaps food for thought. ‘Tis the holiday season and well, we all have things that need to be purchased. It’s hard to earn money nowadays so whatever you decide to spend it on should be worth your dollar. Hey, if you love Froot Loops, go for it and enjoy it. At the same time, it’s also important to be an informed consumer, to know what you’re getting with your dollar and determining if it’s really worth it.
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