I was at a grocery store recently and came across this brand of peanut butter. Peanut Butter & Co.? A name I’ve never heard before. Intrigued, I picked up the jar of Peanut Butter & Co. Cinnamon Raisin Swirl all natural peanut butter blended with cinnamon and raisins. According to the label, it’s all natural, has no trans fats and no cholesterol.
Okay, so my interest is peaked and I turn the jar of Peanut Butter & Co. Cinnamon Raisin Swirl to read the ingredients.
*reads list of ingredients*
*scratches head in puzzlement*
*reads list of ingredients again*
Before I go any further, let me just type out the list of ingredients that went into the Peanut Butter & Co. Cinnamon Raisin Swirl and you can decide for yourself if this is ‘all natural’.
Here is the list of ingredients that went in to the Peanut Butter & Co. Cinnamon Raisin Swirl peanut butter: peanuts, evaporated cane juice, raisins, cinnamon, palm fruit oil, salt.
You can see by the image I’ve included that the Peanut Butter & Co. Cinnamon Raisin Swirl peanut butter also notes that there’s no hydrogenated oil, it’s gluten free, and there’s no refined sugar.
I guess this is one of those debatable grey areas when it comes to product marketing. Sure, I can read all the ingredients that went into the Peanut Butter & Co. Cinnamon Raisin Swirl peanut butter and I know what they all are but is that enough to be called ‘all natural’?
You see, my current peanut butter of choice contains only one ingredient: peanuts. You see, my peanut butter at home doesn’t have palm fruit oil in it so why does the Peanut Butter & Co. Cinnamon Raisin Swirl peanut butter need it? As far as my wee brain can remember, peanuts already contain more than its happy share of oil so why do we need to get the palm fruit oil? Last time I checked, raisins were already pretty sweet on their own so I’m not sure why evaporated cane juice needs to be the second ingredient on the list.
Although the Peanut Butter & Co. Cinnamon Raisin Swirl peanut butter may not have any hydrogenated oils in it, I see no need to pick it up for a product test. Now, my regular readers at ThingsThatWeDo.com know that I’m almost always willing to test something out if it even remotely has the word peanut in it. Unfortunately, I’m not feeling it.
Mind you, I’m sure they meet industry standards for the definition of ‘all natural’. I mean, compared to a ton of other big name peanut butter brands, at least I can READ this list of ingredients but it still doesn’t mean I have to take it home for a test run.
How does the Peanut Butter & Co. Cinnamon Raisin Swirl peanut butter taste? I have no clue. One day, who knows, I might try the combo of flavours. I mean, it’s not hard. I’ll just add some raisins, cinnamon, and a helping of honey to my organic peanut butter and spread it on some toast. Done.
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Want to know what peanut butter we eat in our home? Find out by clicking on a review we did back on April 20, 2012.