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Aug 23, 2014 - magnum double chocolate ice cream barCopyright© 2014 All Rights Reserved.

Chocolate, me? NO, thank you but my big kid…well, she likes chocolate and thus on a recent trip to the grocery store we ended up with this box of Magnum Double Chocolate Ice Cream. Now, first things first, it was on sale otherwise I wouldn’t have picked it up because the Magnum ice cream bars tend to cost a fortune. On this particular occasion though, one entire box with 3 bars only cost me less than $5 so it was worth the adventure.

Anyone have one before?

Product Review: What ingredients are in the Magnum Double Chocolate Ice Cream bars? - magnum double chocolate ice cream barI’ve truly never had a Magnum Double Chocolate Ice Cream bar before and have never been interested in trying one. Like I said, price is an excellent deterrent for me.

Let’s take a look at the ingredients in the Magnum Double Chocolate Ice Cream bar.

The ice cream is made with fresh cream, condensed skim milk, sugar, whey, whey protein concentrate, mono and diglycerides, carob bean gum, vanilla bean pieces, carrageenan, natural flavour, natural colour.

Milk chocolate coating: sugar, unsweetened chocolate, cocoa butter, whole milk powder, milk fat, soy lecithin, natural flavour, ployclycerol polyricinoleate.

Chocolate sauce: water, sugar, corn syrup, cocoa, milk ingredients, coconut oil, modified corn starch, mono and diglycerides, carrageenan, potassium sorbate, guar gum, xanthum gum.

Chocolaty coating: coconut oil, sugar, cocoa, vanilla extract, soy lecithin.

HOLY MOLY. Could that list get any longer? Granted, I knew what we were getting into. I mean, it’s not like I was chomping down on a slice of watermelon. It’s an ice cream bar. I get it’s going to have stuff in it but DOES IT NEED TO HAVE THAT MUCH STUFF?

Golly gee whiz, I’m not even sure capital letters can express how intensely long that list of ingredients is. For the most part, I get why certain ingredients are in the Magnum Double Chocolate Ice Cream bar. It should have sugar, milk of some sort, chocolate, that sort of stuff.

But what is ployclycerol polyricinoleate? - magnum double chocolate ice cream barI did a little digging and you should too. Turns out ployclycerol polyricinoleate is essentially added to chocolate to reduce the actual amount of chocolate that you get in your chocolate. I could get into the science of it all but since I’m not a scientist, I’d highly recommend you do a little research. I’ve added a link for you at the end of this post in case you’d like a starting point.

In terms of the other ingredients, you have your usual culprits like corn syrup, mono and diglycerides but it’s kind of creepy how words like ‘cocoa’ and chocolate don’t really appear on a product that calls itself double chocolate.

I’m starting to seriously regret this purchase.

Product Review: How does the Magnum Double Chocolate Ice Cream bar taste?

Let’s be honest: it’s a chocolate ice cream bar, how bad could it taste? The Magnum Double Chocolate Ice Cream bar tastes like it’s loaded with chocolate and it’s quite the interesting bar. I don’t think I’ve ever seen an ice cream bar with so many intricate layers of stuff ever. This Magnum Double Chocolate Ice Cream bar has 2 separate crunchy layers of chocolate, one housing its chocolate syrup sauce while the other protects the ice cream.

Did my big kid like the Magnum Double Chocolate Ice Cream bar? She sure did. The hubby and I each got to try one too but quite frankly this Magnum Double Chocolate Ice Cream bar is well beyond our threshold of richness. - magnum double chocolate ice cream barThe Magnum Double Chocolate Ice Cream bar tastes very rich even though it isn’t made with the best quality ingredients and its flavour is actually a little off balance if you ask me. It’s just too much in one place. We didn’t finish our bars and ended up tossing out the leftovers.


Would I buy these Magnum Double Chocolate Ice Cream bars ever again? NOPE and this time it’s not just because of the cost. I can’t help but feel as though the Magnum Double Chocolate Ice Cream bars are misrepresented and fell like a scam to me.

The Magnum Double Chocolate Ice Cream bars are made to appear decadent, rich, and are made with ‘Belgian chocolate’ and yet the word Belgian never makes it on the ingredient list. An oversight? Doubt it because if you’re trying to market a product, would you not try to make it as appealing as possible? - magnum double chocolate ice cream barAnother point: remember, considering these Magnum bars are called “Double Chocolate” it’s odd that most of it isn’t made with chocolate. While I may not be a chocolate lover, I’ve read enough labels to know that there are some really great chocolates out there that are made with a few choice ingredients (hello, Green and Black’s organic milk chocolate ). You pay more for them but you know you’re getting the good stuff. With ingredient lists like this, the Magnum Double Chocolate Ice Cream bars should be sold for pennies and not cost consumers an arm and a leg and another arm.

Thus, these Magnum Double Chocolate Ice Cream bars can stay on the freezer shelf. I don’t intend to buy them ever again.


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For more information, visit their website by clicking here 


In case you want to read my earlier review on the Green and Black’s chocolate: Chocolate? Green and Black’s Organic milk chocolate 

If you want to learn about polyglycerol polyricinoleate: Things you probably don’t want to know about chocolate from the website.


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