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Mar
9
2014
Mar 9, 2014

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Kellogg’s Mini-Wheats….

*scratches head*

I’m not sure what to think. If you’re a regular reader of ThingsThatWeDo.com, you’ll know that my daughter and I have always been label readers. As she’s gotten older, she’s taken more initiative in the label reading. She asks to go into the cereal aisle and pulls out different boxes to read.

Her recent choice: Kellogg’s Mini-Wheats, this box in particular. Read the box: brown sugar flavour, high source of fibre…


Product Review: What ingredients are in Kellogg’s Mini-Wheats?

When you see this box of Kellogg’s Mini-Wheats, what comes to mind? Let’s take a look at the list of ingredients that go into this box of Kellogg’s Mini-Wheats: Whole grain wheat, sugar, glycerin, blackstrap molasses, gelatin, colour, BHT with a bunch of vitamins and minerals (listed in the photo but I didn’t bother typing them all out here).

Thoughts anyone?

Notice those 3 letters: BHT right into the mix of the ingredients. That means, rather than being on the packaging to maintain product freshness, BHT has actually been added to the product itself as in your EATING the BHT directly. RIGHT, as if having BHT particles fall into my food isn’t bad enough Kellogg’s Mini-Wheats actually is made with it.

LOVELY.

NOT.

For those of you who aren’t familiar with BHT, do a quick google and you’ll find details about it. You can then make your own decisions about it.

Next up: sugar which happens to be the second ingredient on the list followed by glycerin. Correct me if I’m wrong but a mix of sugar and glycerin really does not sound overly appetizing.

So…let me get this straight. Kellogg’s Mini-Wheats is made with whole grain wheat covered with stuff.


Verdict:

Am I upset with Kellogg’s Mini-Wheats? Yes and no. Personally, I know we all have our ‘sometimes food’ so if you love Kellogg’s Mini-Wheats then maybe it’s your sometimes food. My hope is that posts like this one on ThingsThatWeDo.com will make consumers think about what they’re buying, read those labels, and make informed decisions.

What gets to me are those little signs on products that put lots of question marks in my head. You know, telling me Kellogg’s Mini-Wheats has brown sugar flavour and yet there’s no mention of brown sugar in the ingredients AT ALL. Aha…then you realize Kellogg’s Mini-Wheats isn’t misleading you. They told you it was only brown sugar ‘flavour’. No one ever mentioned that it had brown sugar. Silly me.

What about that whole ‘high source of fibre’ bit? I’m sure Kellogg’s Mini-Wheats is a high source of fibre. You just have to consume the BHT, glycerin and sugar to get to it.

That’s all. No biggies, right?

I’ll let you decide that.

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