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Oct 22, 2014 - nutella and goCopyright© 2014 All Rights Reserved.

I’m in the grocery store and I come across this gigantic display. I look and oh! It’s nutella. I know nutella, everyone pretty much knows nutella but this was a little different. It’s a new kind of packaging like nutella with a twist called nutella & GO!

Question is, would you nutella & GO!?

You see, I wouldn’t. Sure, the display was enticing and the nutella & GO! looks really neat but I’m a label reader and I’ve read the nutella label before and I didn’t like it then so unless they did something drastic to their recipe, I was 99.999990% sure I wouldn’t buy it.

Product Review: What ingredients are in nutella & GO!? - nutella and goThe nutella itself is made with the following ingredients: sugar, modified palm oil, hazelnuts, cocoa, skim milk powder, whey powder, soy and/or sunflower lecithin, vanillin. The breadsticks are made with: wheat flour, modified palm oil, salt, baker’s yeast, and liquid malt extract.

So, let me get this straight, if I eat nutella & GO!, not only will I get hit by modified palm oil but I’ll get hit twice by it. It’s bad enough that it’s in the nutella but it’s also in the breadsticks and in both cases, it’s the second ingredient on the list.

I’ve never been a big fan of nutella for the pure fact that the first ingredient isn’t hazelnuts or chocolate. Have I had nutella before? Absolutely. Did I like it? Yep, I did and when I was younger, I always thought nutella was made with only a bunch of hazelnuts and chocolate. I mean, that’s what it tastes like. Fast forward to adulthood and I have questions. - nutella and goI’m sure I eat enough modified palm oil as it is given that our family practices the ‘eat in moderation’ approach but it doesn’t mean I have to give in completely. I simply can’t do it.

To the folks at nutella, if you really want a consumer like me to buy your product, try changing your recipe. As it stands now, I only stare longingly at the nutella & GO! store display.


Needless to say, the nutella & GO! stayed at my local grocery store so I never sampled it but I’m pretty sure it  tastes delicious like nutella on a breadstick (no rocket science there).

Hey, if you like nutella, that’s great because maybe it fits into your family’s ‘eat in moderation’ regimen. For me, I’ve never been a big fan of nutella (remember, I’m not a big fan of chocolate to begin with) so despite eating it occasionally when I was younger, it wasn’t anything I was ever overly drawn to.  One little package contains 14 grams of fat (ie. 21% of your daily intake of fat and 23 grams of sugar certainly gives me some food for thought. To now know that the ingredient list isn’t what I’d want it to be makes it incredibly difficult for me to put my consumer dollar behind this brand. Now, if Nutella came up with some other alternatives with better ingredients, I would be compelled to try that.

Hm…I should go browse the shelves. - nutella and goReminder: this post was written by and for only. If you see this post anywhere else except on my site at, know that I have not consented to having any part of this post (or this website for that matter), to be re-produced, copied, or re-printed anywhere else. Practice ethical posting!


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