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Sep 17, 2012
Posted in: Tips - Families

Copyright© 2012 All Rights Reserved.

Okay, I’m not the brightest lightbulb in the batch, but there are times when I suddenly realize that I need to give myself credit where credit is due. Case in point: I read labels. Once you have a child, label reading almost becomes second nature because you always want to know what you’re feeding your child and whether or not there are any chances that you might be accidentally feeding your child something you shouldn’t be.

Well, over the years, my label reading skills have gotten a lot better and recently, I realized that all is not what it seems in the land of marketing. Allow me to introduce you to exhibit A: the conventional bar of Ivory Soap. Do you think it’s as pure, clean, and simple as it claims?

Reading Labels: Ivory Soap – only 99.44%

Now, I’m no mathematician but one thing I did notice is that before that pure, clean, and simple claim, there is a percentage and it says “99.44% pure clean and simple”. I have no idea what that means but it did prompt me to read the label and this is what I discovered on the Ivory Soap ingredient list: sodium tallowate and/or sodium palmate, water, sodium cocoate and/or sodium palm kernelate, glycerin, sodium chloride, fragrance, coconut acid, palm kernel acid, tallow acid, palm acid, and tetrasodium EDTA. Just in case you wanted to see for yourself, I’ve also included the list of ingredients for Ivory Soap in the image here.

So, what exactly does all that mean? I honestly have no clue. Our family has used Ivory Soap in the past but over time, we have made more ecofriendly changes in our home. I’m not sure how I feel about this long list of ingredients that I can’t pronounce except for sodium chloride which I know is salt. Aside from that, I’m pretty much in the dark about what is in the Ivory Soap that makes it 99.44% pure clean and simple.

Final Thoughts: read read, and read some more

My recommendation to all families out there: continue to read your labels. If you feel comfortable about a product, then buy it. Otherwise, it will be important for us to let companies know that we want more with our consumer dollars. I for example, won’t buy anything if it contains BHT in it. My daughter knows it and understands why I won’t buy it. There are plenty of other things I probably shouldn’t be buying and over time, I hope to get to them all but for now, I’m going to continue to be a label reader and I hope more of you will too.

If nothing else, reading the labels may just make you think twice about what companies say in their product marketing. Sometimes, it just doesn’t add up.

To learn more about this product, visit their site by clicking here.

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