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Apr 16, 2013

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Do you use mascara? I use mascara but I don’t really get all the hype about all the different types of mascara. To date, the only thing I think mascara does is lengthen your lashes and makes you look more awake than you really feel. Beyond that, I don’t see a reason why people need to spend big bucks on mascara. I truly don’t see any difference in performance across the different brands of mascara.

Allow me to introduce you to the Rimmel London Extra Wow Lash mascara. Now, I’ve used Rimmel London mascara products in the past and I’ve used other brands of mascara but this would be the first time I’ve ever used the Rimmel London Extra Wow Lash mascara and I bought it because it was on sale. If it wasn’t on sale, I assure you I wouldn’t have purchased it.

According to the packaging, this Rimmel London Extra Wow Lash mascara is supposed to give me volume up to 12 times. It has an oversized brush that supposed to make it easy for me build from soft to more dramatic looks. The Rimmel London Extra Wow Lash mascara apparently has a lash building formula so that I’ll get really defined lashes without clumps. It’s ophthalmologist tested and suitable for those of us that wear contact lenses and have sensitive eyes. All that in a mascara? Really…let’s see.

Product Review: What ingredients are in the Rimmel London Extra Wow Lash mascara?

I think this will be one of the few times where I won’t be listing the ingredients directly in the text of the review. Why? Because there’s no way I’m going to type out that insanely long list of ingredients without suffering from severe aggravation and irritation to know that I’m putting all of THAT gunk on my face. Sadly, I think most of the makeup world is filled with that chemical waste which is why, I am seriously re-evaluating my makeup choices.  The image on the right shows the list of ingredients that I got from the packaging.

Sure, this Rimmel London Extra Wow Lash mascara was on sale but at what cost to my health? Some might argue that the mascara is on the surface of your eye lashes so it’s not like you’re absorbing any of it and that’s probably the only reason why I’m not in complete freak out mode just yet. There must be a more natural and affordable mascara out there that won’t make me feel as though I’m throwing myself in to a pool of green radioactive waste.

Product Review: How’s the Rimmel London Extra Wow Lash mascara?

At the time of this review, I’ve used the Rimmel London Extra Wow Lash mascara consistently for about 2 weeks and so far so good. No reactions, no pink eye issues, no irritability and no one at work thinks I look like a mess which means no one seems to have noticed that my face looks any different with the new mascara. I guess that’s my point. Mascara is just mascara. It coats the eyelashes and makes you look more alive and awake so does it really matter what brand you’re using?

Let’s take a look at all the claims the Rimmel London Extra Wow Lash mascara makes. Does the Rimmel London Extra Wow Lash mascara give me up to 12 times the amount of volume? Well, I’ve tried on numerous occasions to apply zillions of coats of mascara but I can’t say it gives me 12 times the volume. My eye lashes did look thicker and darker and it did look more dramatic but then I started to look like I had tarantulas on my eyes which wasn’t exactly attractive. It started to look clumpy and weird.

Did the oversized brush make it easier for me to apply mascara? Meh, not that I noticed. It didn’t seem any easier or harder as compared to my previous mascara. I managed to apply the mascara to all the eyelashes I have and was able to do it quite easily so it’s not that it’s a bad brush by any means. I just don’t think it was ‘easier’ per se.

Did I get really defined lashes without clumps because of that lash building formula? Well, I only got really defined lashes when I applied only those initial coats of mascara. So, in that sense, the Rimmel London Extra Wow Lash mascara can give you the soft natural look without clumping and I think that’s how I prefer to use it. Add a few more coats and it gets a bit more dramatic but your lashes just aren’t as defined and clean any more. Given that my eyes didn’t react to the Rimmel London Extra Wow Lash mascara, my guess is that the whole ‘ophthalmologist tested’ piece holds up.


How do I say this? I don’t hate the Rimmel London Extra Wow Lash mascara. For the price point that I got it at, I think it’s a good deal and does what a mascara is supposed to do minus all those fancy claims that it makes. Do I hold Rimmel London at fault for not performing as it says it should? Well, let’s just say they’re not the only ones that make such big bold claims in the big wide make up world.

Do I love the Rimmel London Extra Wow Lash mascara? Nope and for that matter, I don’t love any of the mascaras I’ve ever tried. I think I’ve had enough of the whole toxic makeup world so I think I’m going to start and look for an affordable more natural mascara option. Sure, it’ll cost more than this Rimmel London Extra Wow Lash mascara did but then again, I use it once a day and it’ll last for a few months. It would be even better If I time my purchase right and I get it on sale. So for now, I’ll put up with what I’ve got but unless Rimmel London and the other brands start making changes, I bet I won’t be the only one making a conscientious move to something better and cleaner.


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